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The target audience for Wafi Media is focused on the Latino community where we candidly share our origin stories and show our humanity in what it’s like to be Latino in the United States. This comprises the Latino GDP at 2.7 trillion dollars in 2019 in all sectors but most predominantly within business and entrepreneurship.

The Latino Market Has Power!


of the overall U.S. population


of all American Gen Zers


of the total new businesses in America.


of the net growth of new home
ownership in the US.

Statistically, Latinos are major consumers within all industries and the long-term outlook remains steady and consistent in growth.

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