PepsiCo is making waves with its latest move—a $1.2 billion acquisition of Siete Foods, also known as Garza Food Ventures LLC. This exciting partnership brings together PepsiCo’s global reach and Siete’s beloved Mexican-American heritage, combining tradition with innovation to create healthier, more inclusive food options. For PepsiCo, this isn’t just about expanding their portfolio—it’s about honoring the rich cultural roots that make Siete Foods so special and sharing that with even more people.
Founded in 2014 by the Garza family, Siete Foods is known for its authentic, heritage-inspired products like tortillas, salsas, sauces, cookies, and snacks. These staples, infused with the heart and soul of Mexican-American tradition, have made their way into grocery and organic stores across the U.S., offering a taste of home to many. PepsiCo’s CEO, Ramon Laguarta, couldn’t be more excited: “The passion the Garza family has for food is undeniable, and it’s something we share at PepsiCo. We can’t wait to bring Siete’s incredible lineup to more tables.”
Set to close in the first half of 2025, this partnership is poised to usher in a new era for both companies. Siete’s CEO, Miguel Garza, shared his excitement, saying, “Siete was created to make Mexican-American food more accessible. With PepsiCo, we can take our inclusive, better-for-you products to even more people. We hope this inspires other Latino businesses to see that you can stay true to your roots and still grow.”
PepsiCo, a company generating over $91 billion in revenue in 2023, is no stranger to household names like Lay’s, Doritos, Gatorade, and Quaker. Now, with Siete Foods—a brand rooted in authenticity and health-conscious offerings—joining the fold, this partnership is a beautiful celebration of culture and business. Together, they’re proving that honoring tradition and thriving in today’s market go hand in hand. Get ready for a delicious new chapter!
